YMCA GROUP EXERCISE
ENGAGE IN COMMUNITY.
ELEVATE YOUR BRAND.
EXPAND YOUR TEAM.
ENHANCE THE EXPERIENCE.
ENGAGE IN COMMUNITY
A group fitness experience that includes innovative programming, amazing music, and a diverse and dynamic team is the best way for your Y to increase engagement, foster a sense of belonging, and build a stronger community.
ELEVATE THE Y BRAND
Utilize marketing that embodies your brand voice and emphasizes your brand values. Our YMCA marketing campaigns express your commitment to creating a nurturing, welcoming experience for all.
EXPAND YOUR TEAM
To expand your group fitness team, stop looking for any available instructors and instead search for passionate people! We’ll help you develop a process and a pathway to identify, train, assess, mentor, and grow a dedicated, committed, YMCA instructor team.
ENHANCE THE EXPERIENCE
The best experience is one where your members feel supported and encouraged along every step in their health and wellness journey. Helping members connect in a YMCA group fitness experience will help them build confidence and find community.
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We partner with Ys to provide the kind of group fitness that can turn your group fitness department into an engaging community of longtime, loyal movers.
Cathy Spencer Browning
VP of Training & Programming
BETTER TOGETHER
In 2015, after a thorough investigation and interview process, MOSSA was selected to be the exclusive provider of the YMCA Group Exercise Programs. MOSSA offers eleven different programs, designed to reach a wide audience from the new exerciser to the fitness enthusiast, helping Ys deliver a more inclusive, innovative, and inspiring member experience.
For marketing the programs, we allow Ys to choose between two options: use the YMCA Group Exercise program names and descriptions (for example, ACTIVE TOGETHER is the YMCA name for the program Group Active), or use the MOSSA branded names (Group Power, Group Ride, etc.). In both cases, we provide a full library of marketing resources.
To learn more about each program, select the YMCA program name below.
ACTIVE TOGETHER
Cardio, Strength & Mobility Workout
BALANCE & FLEX TOGETHER
Mind-Body Strength & Mobility Workout
CARDIO STEP TOGETHER
Cardio Athletic Workout with STEP
CONDITIONING TOGETHER
Loaded Movement Training
CORE FOCUS TOGETHER
Athletic Core Workout
CYCLE TOGETHER
60-Minute Cycling Workout
CYCLE 30 TOGETHER
30-Minute Cycling Workout
DEFEND TOGETHER
MMA-Inspired Cardio Workout
GROOVE TOGETHER
Dance Fitness Workout
MOVE TOGETHER
Movement Health™ Program
STRENGTH TRAIN TOGETHER
Muscle & Movement Strength Workout
ENGAGE IN COMMUNITY
The MOSSA programs are thoughtfully designed and thoroughly tested to ensure they are safe and effective for all ages, all abilities, and all fitness levels. Engineered with an inclusive mindset, our programs, when presented by an engaging instructor, will ensure that every participant finds a special sense of success and belonging. You won’t need beginner, intermediate, and advanced designations – these group fitness experiences are truly for all.
ELEVATE YOUR BRAND
Too often fitness brands push their way into the spotlight and dilute and even distort the message and values of the Y. We take a very different approach. We are intentionally behind the scenes, as your content creator and marketing partner, building resources in your brand voice and values, allowing the marketing to shine with your message and mission.
EXPAND YOUR TEAM
Growing your team means finding people who believe in your cause and buy-in to your culture. Through our trainings, we can teach your people to connect and to coach and we can help them with music and motivation. If you find enthusiastic, empathetic, passionate people who understand your vision and embrace your values, we’ll teach them to deliver an amazing, engaging YMCA member experience.
ENHANCE THE EXPERIENCE
The member experience is a reflection of your commitment to healthy living and a testament to your cause for community. We believe that the most impactful and inspirational exercise experience is in groups. With innovative programming, engaging people, and a well-mapped out process, we can help your team market, sell, and deliver, an engaging, amazing YMCA member experience.
PROGRAMS DESIGNED AND TESTED TO REACH THE WIDEST AUDIENCE
MOSSA has the most comprehensive and thorough program development process in the fitness industry. This includes an unsurpassed, methodical testing phase that consists of 150 test classes for just one workout. We have years of testing data and we use it to build programs to help your facility reach as many people as possible.
WORKOUTS THAT ARE “ALWAYS AND NEVER THE SAME”
Each program is designed to provide a high level of consistency for your facility. This consistency allows you to market and deliver a high-quality member experience. Within the consistent brand architecture, we also see the great value of variability in training. We create variability through release themes. When you combine the consistency of the MOSSA brand architecture with the variability of the release themes, you get our overarching philosophy that sets us apart from all competitors: that MOSSA workouts are “always and never the same.”
MUSIC GUARANTEE
Our music guarantee promises that all songs have been thoroughly evaluated to be appropriate for general audiences. Because we reproduce songs custom for the experience, instead of using originals, we have the ability to edit lyrics, adjust beats-per-minute, and even remove entire sections of music or lyrics.
TOOLS AND SUPPORT TO ENGAGE AND ONBOARD MEMBERS
PROGRAMMED WITH OPTIONS FOR ALL FITNESS LEVELS
Less than five percent of adults participate in 30 minutes of physical activity each day. With this in mind, each workout is thoughtfully designed and thoroughly tested to motivate, not intimidate a growing segment of the population. Our goal is that each experience delivered by your team includes participants of various fitness levels, from the fitness enthusiast to the new exerciser.
MUSIC PRODUCED FOR THE BEST MEMBER EXPERIENCE
We are the industry’s leader in customizing and engineering music to motivate participants and drive workouts. We are passionately focused on creating the best “exercise music” to get people moving. We use popular, chart-topping songs from the 70’s, 80’s, 90’s, and 2000’s to reach all ages and musical tastes. We use sound effects, song mashups, and music engineering to enhance the emotional experience for members. By custom producing our own exclusive music, we have 100% control over the speed, song structure, length of song and all lyrics.
MARKETING TO THE FITNESS ENTHUSIAST AND NEW EXERCISER
We believe hard-core fitness advertisements only appeal to a small segment of your community. Helping Y’s deliver an inclusive message in line with your mission is key to helping your Y promote and protect the Y brand and grow membership. We provide Y branded marketing campaigns, that are all about and only about the Y, designed to reach more people with a message that is focused on health, wellness, Movement Health™, and the many benefits of exercise. With a variety of options in our YMCA Group Exercise marketing library, your team will have access to multiple campaigns, all to help your team increase participation, sell more memberships, and get more people moving!
SUPPORT THROUGH COACHING RESOURCES
Our MOSSA Business Coaches are committed to your success. Our Coach Team will support you with best practices, resources, and strategies for everything impacting your group fitness department. Areas of expertise include recruitment, scheduling, new member integration, room design, KPI’s for group fitness, and social media marketing.
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Testimonials
Mike Doss
Matt Hancock
Edward Philipp
Let’s Move!®
Interested in Mossa?
MOSSA is the exclusive provider of the YMCA Group Exercise Programs. Let us know if you’re interested in learning more.