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Summary: What’s in it for me? Your future members want to know! The SO YOU CAN Campaign utilizes ‘Lifestyle Benefits’ to reach the 85% of people who do not currently belong to a health & fitness facility. Marketing the lifestyle benefits of your group fitness programs will set you apart from the competition, increasing guest traffic and memberships. Drive people into your fitness facility by marketing benefits that go far beyond fitness.

Topics in the White Paper:
• Beyond Features & Benefits
• ADVERTISING: Do This Not That
• Recruiting Lifestyle Members
• HOW TO: Facebook Photo Contest

Read Time: 9 minutes

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