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Summary: Developing a mindful social media strategy around your group fitness programs will keep members engaged and promote your business to their friends and family. Hashtags are a free and easy-to-use marketing strategy that connect online conversations about your business. The #WHYiMOVE Campaign provides key resources for leveraging social media to increase referrals, improve guest traffic, and increase participation.

Topics in the White Paper:
• What is a Hashtag?
• How to use Hashtags?
• #WHYiMOVE Campaign Resources
• Tips for Developing Your Brand Hashtag

Read Time: 8 minutes

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