Sales & Marketing Webcast :: BRAND Campaign

Sales & Marketing Webcast featuring the
BRAND Campaign

Summary: Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. While a small percentage of people have found a certain kind of fun by turning fitness into a hardcore-hobby, to reach the 80% of the population that don’t currently belong to a facility, we should focus on the fun (or at least the elements of fun) incorporated into the group fitness experience … strength training really is better together! The new BRAND Campaign will help your team promote each MOSSA program brand and communicate the ‘fun’ factor built into each experience. On this webcast, we’ll discuss the program brand personalities, what you can promise, what you should never promise, and we’ll highlight how the instructor’s personality can make or break the member experience.

Topics include:
• Understanding the MOSSA program brands (brand personality)
• Leveraging your unique selling position (brand position)
• Delivering on the member experience (brand promise)
• New Resources from the BRAND Campaign



Jeffrey Pinkerton
Business Development Manager, MOSSA

John Kukkonen
Account Executive, MOSSA